01 - Preheat oven to 350°F. Grease a 9x13-inch baking dish or a 9-inch round springform pan with butter or nonstick spray.
02 - In a medium bowl, combine the chopped pecans, packed light brown sugar, ground cinnamon, all-purpose flour, and melted unsalted butter. Stir until the mixture resembles coarse crumbs and set aside.
03 - In a separate medium bowl, whisk together the all-purpose flour, baking powder, baking soda, and salt until evenly distributed.
04 - In a large mixing bowl, beat the softened unsalted butter and granulated sugar with an electric mixer on medium speed until pale, light, and fluffy, about 2 to 3 minutes.
05 - Add the large eggs one at a time, beating well after each addition until fully incorporated. Mix in the vanilla extract.
06 - Alternately add the dry flour mixture and the sour cream to the butter mixture in three additions, beginning and ending with the flour. Fold gently until just combined, being careful not to overmix.
07 - Spread half of the cake batter evenly into the prepared pan. Sprinkle half of the cinnamon pecan crunch mixture uniformly over the batter layer.
08 - Carefully spread the remaining batter over the pecan layer, smoothing the top. Finish by sprinkling the rest of the cinnamon pecan crunch mixture evenly across the surface.
09 - Bake on the center oven rack for 40 to 45 minutes, or until the top is golden brown and a toothpick inserted into the center emerges clean.
10 - Allow the cake to cool in the pan for at least 20 minutes before slicing into squares and serving warm or at room temperature.